We look at how your marketing works together, not just individual tactics. The breakdown connects each finding to a practical next step.
Branding How clearly your brand communicates who you help and why customers should choose you.
What we review Clear positioning statement Defined ideal customer profile Unique value proposition Brand voice guide Logo and visual identity kit Consistent handles on all platforms Founder/personal brand presence Brand origin story Professional photo and video library Written brand guidelines Testimonial and case study library Offer ladder (low, mid, high ticket)
Website & conversion Where visitors lose interest, and what could turn more visits into inquiries and booked work.
What we review Mobile-first, fast-loading site Clear headline and CTA above the fold One primary CTA per page Dedicated landing page per offer Online booking/scheduling Click-to-call and click-to-text Live chat or AI chatbot Trust signals (reviews, badges, guarantees) Transparent or "starting at" pricing FAQ page Accessibility (WCAG) compliance Privacy policy and cookie consent
SEO & AI search How customers discover you through Google, local search and AI answers.
What we review Fully optimized Google Business Profile Consistent name/address/phone citations Review generation system Service and location pages Schema markup Answer-engine optimization (ChatGPT, Perplexity, AI Overviews) Pillar content/blog Backlinks and local PR Google Search Console + Bing Webmaster Tools Regular content refresh schedule
Organic social & followers Whether your content reaches the right audience and creates meaningful interest.
What we review Focus on 2–3 platforms where the audience is Short-form video (Reels, TikTok, Shorts) Defined content pillars Content calendar Batch content creation workflow Strong hooks in the first 3 seconds Captions/subtitles on all video UGC and customer reposts Creator/brand collaborations LinkedIn presence (especially B2B) Daily engagement routine (comments, DMs) Repurposing system (1 video → many posts) Link-in-bio hub Owned community (group, Discord, Skool)
Lead generation Which channels attract qualified prospects and where new opportunities may exist.
What we review Lead magnet (guide, checklist, template) Opt-in forms and popups Quiz or assessment funnel Free consult or audit offer Paid ads test budget (Meta/Google) Tracking pixels + Conversions API Referral program Referral partners/strategic alliances Outbound system (email, LinkedIn) Webinars, workshops, live events Local networking/chamber involvement Google Local Services Ads (if eligible)
Funnels & follow-up What happens after someone shows interest, from the first reply to the final sale.
What we review Mapped customer journey Low-ticket "tripwire" offer Welcome email sequence Nurture sequence Abandoned cart/booking follow-up SMS marketing with compliant opt-in Regular newsletter List segmentation and tagging Speed-to-lead (reply within 5 minutes) Missed-call text-back Upsell/cross-sell sequences Win-back campaigns
Calls to action How clearly you guide potential customers toward their next step.
What we review Specific, action-based CTA copy Honest urgency or scarcity CTA on every post and video Risk-reversal guarantee Multiple ways to contact A/B testing CTAs
Recurring revenue Opportunities to retain customers, encourage repeat business and build predictable revenue.
What we review Memberships or subscriptions Retainer packages Maintenance/service plans Prepaid bundles Loyalty program Automated rebooking reminders Structured client onboarding Customer success check-ins Annual contracts with incentives Seasonal promotion calendar
Systems, data & AI How your tools, tracking and reporting support better marketing decisions.
What we review CRM Marketing automation platform AI tools for content and support GA4 with conversion tracking KPI dashboard (CAC, LTV, conversion, churn) UTM tracking on all links Call tracking Documented SOPs Monthly performance reporting Competitor monitoring Channel budget allocation Quarterly strategy review